Strategic Marketing Leadership for Ambitious B2C Companies

I’m a seasoned builder of brands and teams, for companies big and small. Over the past 18 years, I have led marketing teams to deliver remarkable experiences and create meaningful interactions between brands and people. I have shaped companies expansions to new markets and understand the importance of listening to the customer along the journey.

What excites me? Uncovering insights, creating clarity, developing a clear strategy for marketing and media while leaning into the power of storytelling to drive business results.

Today’s marketers either have a stronghold on brand marketing or on performance marketing. My approach is that I start with the customer, and customers do not think in those silos. They need to have a seamless experience no matter if we connect with them via digital or offline touchpoints, via customer service or as an employer brand. Every touchpoint builds our brand and offers an opportunity to communicate our messaging, values and vision. So it’s time to measure brand marketing activities and communicate the brand via performance marketing tactics.

Bridging the gap between brand and performance marketing

What I am:

Strategic Marketing Leader
As an interim or fractional CMO, I set direction while bringing clarity and structure across brand, performance, and commercial goals. The focus is always on connecting the dots so that everything works together seamlessly.
Opportunity Spotter
Known for spotting patterns and possibilities, I uncover untapped brand or revenue opportunities — and turn those insights into meaningful, profitable action.
Navigator and Mentor
Helping leaders and teams find clarity, build confidence, and turn insight into action. I combine strategic frameworks with hands-on coaching to create growth that’s both smart and sustainable.

Download Solutions Summary

Multidisciplinary Marketing Expertise

With an extensive 18-year trajectory spanning diverse industries from Consumer Packaged Goods to Technology and Travel, I specialize in transforming marketing challenges into growth opportunities. My unique approach combines deep strategic insights with hands-on implementation, designed specifically for growth-stage companies navigating complex market expansions and organizational scaling.

I don't just offer advice—I become an integral part of your team, bringing executive-level marketing expertise without the long-term commitment of a full-time hire.

My Approach

Jonathan Mildenhall, CMO Airbnb

“Carolin is a warrior and an angel. A strategist and an operator. A team player and a self starter. A big heart and head strong. Working with Caro is a constant gift of all the above and more.”
Jacqueline Gonzales, Head of Global Marketing Squarespace

“I worked with Carolin as Squarespace aspired to scale in Germany, and she was the first marketing leader hired to lead growth in this geo. Carolin excelled at creating a framework for growth, providing local insights to guide strategy, and building relationships with local partners to build trust and relevance. If you need someone who is a strategic driver of growth and change, Carolin is a clear choice!”
Halle Hutchison, CMO Rover.com

“I had the pleasure of collaborating with Carolin during Rover’s European expansion efforts, and was thrilled to discover that I had an experienced, talented, and strategic marketer as a partner. Her knowledge and insight of European markets, combined with solid connections and a foundation in marketing best practices, made our launches and broad “transcreation” efforts swift and effective. Carolin understands the balance between data and true consumer insight in making the most essential marketing decisions.”
Niklas Best, CEO & Co-Founder Oska Health

"Working with Carolin has been an absolute pleasure. She joined Oska as interim Head of Marketing and immediately made an impact. Carolin has a rare combination of strategic vision and hands-on execution—she not only helped us define a clear and impactful brand and communication strategy but also rolled up her sleeves to ensure it was implemented flawlessly. Her ability to align big-picture thinking with tangible results is truly impressive. She quickly became an integral part of the team, bringing both expertise and energy to everything she touched. We will continue working with Carolin, and I recommend her to anyone looking for a brilliant marketing executive who delivers on every level."
Moritz Tillmann, Director Product, Marketing & Customer Care, HUK-COBURG AUTOWELT

"It was great to have Caro on our team at HUK-Autowelt! With her deep knowledge about online marketing, especially performance and brand she put us on a whole next level. With a clear mind and the right tools she was straight forward of pointing at the pain points and the necessary To Dos. Caro helped us to get back on the fast lane. Not only her skills, but she as a great person is a big win for every team that needs a push in marketing. Thanks so much, Caro!"
Inge Weber, Managing Director almapharm

Carolin quickly familiarized herself with our business, continuously challenged us, and—with her impressive analyses, insights, and network—guided us precisely in the right direction. Her professional expertise and personal integrity made a lasting impact.
Brian Hickey, Head of Europe Udacity

“It was a pleasure to work with Carolin. During a time of leadership transition, Carolin worked closely with the European marketing team at Udacity to provide guidance on student profiling, consumer research and marketing strategy. She acted as a mentor to many and the team benefited enormously from her ability to challenge their thinking and help them to focus on strategic goals. I would recommend Carolin highly and look forward to working with her again at some stage in the future.”

Let’s meet

Interim vs. Fractional Engagement

Interim Management

Bridge critical leadership gaps with targeted, high-impact marketing management. My interim engagements typically span 6-12 months and are designed to:

Maintain marketing momentum during transitions
Implement strategic initiatives
Develop and mentor internal teams
Deliver measurable business results

Perfect for companies experiencing leadership changes or requiring specialized expertise during growth stages.

Fractional CMO

Provide ongoing strategic marketing leadership tailored to your specific organizational needs. My fractional CMO services focus on:

Developing comprehensive marketing strategies
Creating integrated brand and performance marketing frameworks
Building scalable marketing organizational structures
Driving data-driven marketing decision-making

Designed for companies seeking executive-level marketing guidance without full-time overhead. To learn more about it check out this Forbes article.

Ready to elevate your marketing strategy and drive meaningful, sustainable growth? I'm passionate about partnering with ambitious companies to unlock their full marketing potential.

My Approach