Strategic Marketing Leadership for Ambitious B2C Companies

I’m a seasoned builder of brands and teams, for companies big and small. Over the past 18 years, I have led marketing teams to deliver remarkable experiences and create meaningful interactions between brands and people. I have shaped companies expansions to new markets and understand the importance of listening to the customer along the journey.

What excites me? Uncovering insights, creating clarity, developing a clear strategy for marketing and media while leaning into the power of storytelling to drive business results.

Bridging the gap between brand and performance marketing

Today’s marketers either have a stronghold on brand marketing or on performance marketing. My approach is that I start with the customer, and customers do not think in those silos. They need to have a seamless experience no matter if we connect with them via digital or offline touchpoints, via customer service or as an employer brand. Every touchpoint builds our brand and offers an opportunity to communicate our messaging, values and vision. So it’s time to measure brand marketing activities and communicate the brand via performance marketing tactics.

Core Competencies

  1. Strategic Marketing Development: Crafting comprehensive go-to-market strategies that align with business objectives

  2. Brand and Performance Marketing Integration: Creating measurable marketing frameworks that balance brand storytelling with data-driven performance metrics

  3. International Market Expansion: Navigating complex cultural and market dynamics to establish local relevance and drive growth

  4. Marketing Team Development: Building and upskilling marketing teams to create sustainable organizational capabilities

Multidisciplinary Marketing Expertise

With an extensive 18-year trajectory spanning diverse industries from Consumer Packaged Goods to Technology and Travel, I specialize in transforming marketing challenges into growth opportunities. My unique approach combines deep strategic insights with hands-on implementation, designed specifically for growth-stage companies navigating complex market expansions and organizational scaling.

I don't just offer advice—I become an integral part of your team, bringing executive-level marketing expertise without the long-term commitment of a full-time hire.

  • “Carolin is a warrior and an angel. A strategist and an operator. A team player and a self starter. A big heart and head strong. Working with Caro is a constant gift of all the above and more.”

    — Jonathan Mildenhall, CMO Airbnb

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Interim vs. Fractional Engagement

Interim Management

Bridge critical leadership gaps with targeted, high-impact marketing management. My interim engagements typically span 6-12 months and are designed to:

  • Maintain marketing momentum during transitions

  • Implement strategic initiatives

  • Develop and mentor internal teams

  • Deliver measurable business results

Perfect for companies experiencing leadership changes or requiring specialized expertise during growth stages.

Fractional CMO

Provide ongoing strategic marketing leadership tailored to your specific organizational needs. My fractional CMO services focus on:

  • Developing comprehensive marketing strategies

  • Creating integrated brand and performance marketing frameworks

  • Building scalable marketing organizational structures

  • Driving data-driven marketing decision-making

Designed for companies seeking executive-level marketing guidance without full-time overhead. To learn more about it check out this Forbes article.

Ready to elevate your marketing strategy and drive meaningful, sustainable growth? I'm passionate about partnering with ambitious companies to unlock their full marketing potential.

Examples of my work

Contact me.