What happens in this phase:

• Marketing audit: I dive deep into your current marketing activities, tools, team roles, communication strategies, and campaign performance to get a full picture of your marketing landscape.
  
  

• Stakeholder interviews: I engage with founders, key staff, and collaborators to gather different perspectives on what’s working and where improvements are needed.
  
  

• Data gathering: I review your existing marketing systems, such as social media platforms, email marketing, and other campaign data, to understand what’s driving results.
  
  

• Clarity on your marketing goals: I ensure that your marketing strategy is aligned with your broader business objectives and has a clear measurable KPI which is aligned and understood within the team. 
  

Goal: Identify gaps, misalignments, and lay the foundation for impactful change.

You can’t fix what you haven’t fully mapped out. This phase serves as an "X-ray" for your marketing efforts, providing the clarity needed to move forward.

What’s included in the blueprint:

• Tailored marketing workflows: I design streamlined processes for campaign management, content creation, audience targeting, or performance tracking that are efficient and scalable.
  

• Team roles and accountability: I redefine team responsibilities to ensure everyone knows what to do, no one is overwhelmed, and there’s clarity on who owns each marketing initiative. Together we look at the target organization and define if there are gaps that need to be closed.
  

• Efficiency frameworks: I implement systems for prioritizing tasks, making data-driven decisions, and creating templates to streamline recurring marketing activities.
  

• Scalability: Every marketing strategy I design is built with growth in mind so that it doesn’t fall apart as your brand expands.

Goal: Create a practical, actionable roadmap that translates directly into measurable marketing success.

This isn’t just a strategy document; it’s your marketing playbook—a guide for consistent, scalable growth.

What happens in this phase:

• Hands-on implementation support: From setting up tools to training your team, to hiring the right talent. I ensure smooth execution of your marketing strategy.
  

• Iterative refinement: I test new campaigns and processes in real-time, adjusting them based on performance and feedback to make sure they’re optimized for success.
  

• Change management: I guide your team through adopting new marketing strategies, helping them navigate changes and minimize disruptions.
  

• Performance tracking: We establish key performance indicators (KPIs) to monitor the success of your marketing efforts and ensure they align with your business goals.
  

• Ongoing optimization: As your business grows and your needs evolve, I continue to fine-tune your marketing strategies to ensure they remain effective and aligned with your objectives.